Grainer Games is a UK based games retailer, the branding needed to be updated. Their original branding was developed in 1997 and had never been changed. Through consultation it was decided to develop a logo which still reflected the original, through the use of colour and adopting the "G" in the logo as a focal point. Working with a games console controller Dpad this new logo was created. Through the use of a modern font which was selected to work across all POS and web platforms, the new logo gave the brand continuity for the forthcoming years. Finally various mockups and visuals were created to demonstrate how the new branding would look across the various platforms that this company utilised.