High St Townhouse is a boutique hotel situated in the heart of Manchester City Centre. Following an initial contact in 2016, the development of a full brand refresh began. Working closely with the owner, many designs were developed, incorporating diverse colour schemes, and a coherent design scheme that would be adopted throughout the hotel. The design concept came from the two words "Town House" becoming "TH" leading to an iconic monogram. After multiple sketch's and creative idea workshops, the concept was that the hotel provides you with a homely experience and this would be communicated through the use of keys. By combining the two keys together the main logo was born.